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Understanding Special Finance Leads

Xcel Media GroupBlog Understanding Special Finance Leads

Understanding Special Finance Leads

Sub-prime car loans are one of the big sellers in this continuing economic downturn. These loans let folks refinance their new or used car purchases, stretch out and lower their payments, reduce their interest rates, etc. If this is a business your dealership is in, or interested in getting into, it’s important to get the word out to consumers in your automotive direct mail pieces. There’s a lot of competition in this area.

Since sub-prime loans tend to be need-based, it’s also important that your other automotive marketing efforts make mention of this service. From your website to your tweets and Facebook statuses, you’ll need to get the word out so that no matter where your customers turn, they’ll know that you have the services they provide.

Now, when it comes to getting ‘special finance leads’, there are a few options. For starters, it’s important to note that a lot of consumers tend to do their special financing research online, so, if your website and other web marketing channels (social networking) doesn’t mention sub-prime car loans, car loan refinancing and the like, you’re already at a disadvantage. However, mention these key phrases a few times on your site, and within a few weeks, consumers in your area will likely see your dealership’s website pop up in a search for auto loan refinancing in your area. There’s more complex ways to help ensure search success, such as employing Google Adwords and SEO strategies in the way you write your web copy as well. If you’re interested in pursuing those, contact us and we can walk you through the process.

And, remember, since the consumer is looking for this sort of loan out of necessity, make sure that there’s a way for them to contact you – even after hours. Set up a simple “contact us” form and ask them to submit information to you for a prompt callback in the morning, for example. Just make sure that there is always a way for them to escalate their pursuit of your services into some sort of action.

Lead list companies are also another provider of special finance leads. For example, we can provide you with just such a service. If you want to create a targeted automotive direct mail campaign for this sub-prime car loan market, you should definitely consider this service. Buying these special finance leads will almost certainly lead to more sales and traffic to your lot.

Jessica Mitchell

Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.