If you balk at the notion of giving something away to customers – particularly current ones – then you aren’t aware of just how effective free gifts and incentives are to positively impact traffic, brand awareness, brand loyalty and sales.
Sure, you’ll likely see a lot of gift seekers – those folks who’ll go to any length to get a freebie. However, empirically speaking, most people are lazy when it comes to shopping – and unless they’re at least a wee bit interested in visiting your dealership and checking out your offers in the first place, they’re not going to be compelled to do so for the free gifts or incentives alone. Those offers are, however, something that could put them over the top – compelling them to visit your dealership now as opposed to later.
One of the key considerations to make is a giveaway that is somehow meaningful to your customers and purposeful for your business. Merely giving away a big screen tv near a major national sporting event isn’t usually enough to drive [...]