Cars are already considered by many to be a “guy thing”. Guys have historically loved to tinker around with classic autos on a long summer afternoon, supping up the engine, changing the oil, waxing a pristine paint job…but not all cars are created equal and not all cars really seem geared toward the guys.
Of course, when you think of a manly vehicle, you probably think of a classic Cobra or GTO or something like a big quad cab truck with a Hemi. A compact or mid-sized sedan that gets great gas mileage or a minivan for carting the kids to soccer practice and Scouts? Not so much.
So, how can you try to target the whole household with your next print, broadcast or automotive direct mail marketing campaign? How can you make a smart buy a compelling one for the man with discerning tastes? Easy. By playing up the accessories.
Recently, Chrysler did a creative thing with their uber-sensible and popular Town and Country van line. They kept all of the things that the females in [...]