Top

How to Score Quality Auto Leads

Xcel Media GroupBlog How to Score Quality Auto Leads

How to Score Quality Auto Leads

Automotive Direct Mail

Quality car leads are one surefire way of getting folks in the dealership door and leasing or buying. Really, unless you have a sales force that isn’t meant for the job, the only real thing holding them back (and suppressing your bottom line) is the fact that you just don’t have as many quality leads as you need onsite. That’s where lead generation services can come in quite handy.One of the first places to turn for generating decent car sales leads is online. A simple web search for terms like “automotive sales” or “car sales leads” will connect you with a number of different service providers, articles and even academic papers on the topic. There are all sorts of businesses whose sole job is to collect auto sales leads on the web.

Of course, all of this information can be empowering – but it can also be daunting. You have a business to run and educating yourself on a whole new marketing avenue might not be feasible.

Still, the internet is where so many of your customers are – so you can’t just ignore it and do things as you’ve always done. If you want to grow your sales, you either have to learn how to harness the web or hire a reputable firm to do the legwork for you. From creating or enhancing (including keyword optimizing) your website, to broadening your social media presence and even incorporating QR codes and SMS text messaging, there are many ways to create automotive leads using digital technology and the web.

It’s also possible to buy automotive sales leads outright. This is a great service to utilize when business is in a slump. Just do a search for “buy car sales leads” and you’ll find a plethora of firms that specialize in collecting and selling leads on a local and regional level. That said, not all auto sales leads sellers are created equal. Make sure they provide case studies and show a proven track record of success. In fact, one great idea is to ask the advice of a fellow, non-competitive dealer. They could be able to offer referrals or warnings against such providers – thus saving you a lot of time and legwork.

Last but not least, and this is something everyone in sales knows all too well, the best auto sales lead generators are existing customers. A customer that has a great experience with your dealership will pass that experience along to anyone they know who’s looking for a good car. So, make sure your sales force is as much committed to making the sale as they are to making the customer enjoy the sales process. In the end, your reputation is priceless advertising.

Jessica Mitchell

Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.