How To Assess Your Automotive Direct Mail Marketing Company

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How To Assess Your Automotive Direct Mail Marketing Company

All too often, when we’ve worked with a service provider for a long time, we get complacent and begin to think that the service we’re getting is the industry norm. Is this the case with your automotive direct mail marketing company? Don’t know?

Well, one of the more obvious signs that you could do better is if your automotive marketing company ever – and we mean ever – misses a deadline. Some of the more slick, huckster type firms will turn this around on you, the client, but a solid marketing firm is always ready for things like last-minute changes. Now, this isn’t to say that mistakes don’t occasionally happen and sometimes mailers will go out late, be it because there will be a problem with the printer or the postage wasn’t quite right. However, should a mistake happen, your marketing firm should be offering up reasons and answers and not excuses. If they start playing the blame game instead of being accountable, that’s a serious red flag that they’re not a client-centric service provider.

Another sign that you could do better when it comes to your automotive direct mail service provider is a low quality product. A firm that tells you that their botched, flimsy or lackluster piece of mail is the “best they can do on your budget” is really just fishing around for more money. Folks in advertising production are some of the most creative and clever people you’ll meet – so if they can’t figure out a way to make even the most low budget product pop in some way, shape or form, they’re probably just out to make money and less interested in providing a service.

However, there’s a flip-side to this logic as well. Don’t assume that even the most clever and creative automotive marketer can make something with nothing. You’ll have to be reasonable with your budget and your expectations. If you don’t know what’s reasonable, shop around for quotes and do a little research. Most firms worth doing business with you will take the time to walk you through the process. Call us today and see if we are right for you.

Jessica Mitchell

Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.