Over the years email has become less and less effective due to the overall volume of emails being sent to consumers on a daily basis. Think about it; how many emails do you read these days and how many do you simply delete before even opening them? An average consumer can receive over 100 emails per day and just under 50% of them will be spam. At Xcel, we recognize this problem and understand the solution. We target customers with a specific need and tailor a message to their needs. Taking a personalized approach to email marketing is proven to result in more opens, more clicks and more conversions.