Automotive Direct Mail Marketing, Auto Staffed Events

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Traffic Is What We Do Best!

Xcel is the proven leader in automotive event marketing. We have printed and mailed over 100 million event direct mail pieces for dealerships nationwide and consistently get buyers through showroom doors.
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Need Subprime Buyers?

Xcel Media Group knows how important subprime customers can be to your bottom line. That's why we target your ideal subprime customers and attract them to your dealership.
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We Keep Your Service Bays Full!

How many customers are you losing to your competitors' service departments? Xcel will help you recover lost customers, retain the ones you have and bring you new business as well.
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Check Out The Latest From Our Blog

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April 27, 2012

Direct Mail Advertising Strategy Session

by Jessica Mitchell

No Responses.

In any sort of marketing endeavor, the whole point is to get a target’s attention, keep that attention and then using that attention to elicit some sort of desired response. It’s not enough just to get someone’s attention, especially in automotive direct mail marketing. The action or response is what’s key. Of course, as most marketers already know, oftentimes it takes multiple attention-getting ploys to finally elicit that all-important response. Sure, there are always eager potential targets just waiting to be compelled to act. But for every eager target, there are innumerable passive ones that need a bit more convincing. This ... Read More